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June 04, 2012  | by: Anissa Pierre

Coco Rocha in Trina Turk for Banana Republic; Photo: WWD

As if a retro Palm Springs inspired collection wasn’t enough to get shoppers into Banana Republic this summer, the store’s most recent ad, featuring adorable rescue dogs, should do the trick. Banana Republic and the American Society for the Prevention of Cruelty to Animals (ASPCA) joined forces to showcase the Trina Turk for Banana Republic collection that debuts this week.

Trina Turk, known for her signature prints and use of color, has designed 60 fabulous pieces to be sold in Banana Republic stores this summer. The collection features sunglasses, dresses, bathing suits, and towels in her bright florals and vivid jacquards.

The initial campaign for the collection was shot at the Richard Neutra designed Kaufmann House in Palm Springs, with Coco Rocha lounging poolside in a few of the pieces. The shots were inspired by Slim Aarons photos which “[have] been an inspiration for our brand,” said Turk to WWD. The newest campaign is much more animal savvy. The campaign, entitled “Dog Days of Summer,” features dogs Da Vinci, Harry Truman, and their friends, lounging and playing beside the colorful collection. The ASPCA and Banana Republic hope to raise support for animal adoption with the campaign.

The collection comes out this Thursday, June 7th, but fans of Banana Republic on Facebook get to enjoy the line the day before.

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