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January 17, 2012  | by: Martha Adjei

Promo for Beyoncé's 4

According to The Daily Mail, Beyoncé is in the middle of a skin lightening controversy because she appeared looking almost white in a promo picture for her new album 4 taken earlier this year. The Daily Mail says that the picture was taken before Beyoncé got pregnant with Blue Ivy, but her body isn’t the hot topic – it’s her skin tone.

The Daily Mail accuses Beyoncé’s father and former manager Matthew Knowles of encouraging Beyoncé to lighten her skin in order to become the lightest and, in turn, the most successful girl in the group.

This isn’t the first time Beyoncé has been in the middle of a skin lightening controversy. In 2008, while Beyoncé was the face of L’Oréal hair color, she was promoted with a headshot in which her skin looked much whiter than her regular complexion.

For those of you who aren’t familiar with the controversy of skin lightening, it’s a huge deal. It is said in some cultures that the closer you are to white, the more successful you will be. The ideology behind skin lightening in the United States dates all the way back in the days of slavery, when lighter slaves were treated better than darker-skinned slaves.

The idea that someone is possibly making Beyoncé’s skin lighter is troubling. Throughout Michael Jackson’s career, he was accused of the same thing – lightening his skin to appear white. I hope this scandal has little truth to it, and I want to believe Beyoncé doesn’t take pride in portraying herself as white as possible. Surely that’s not the message she would want to send Blue Ivy.

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