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March 13, 2012  | by: Wendy Vazquez

Still from Diet Coke Video

The mysterious little doll above is the star in Jean Paul Gaultier’s Diet Coke videos. Yes, that’s right, the man who designed Madonna’s infamous cone-shaped bra is now the creative director of Diet Coke. Frankly it’s shocking to see the formed creative director of luxury fashion brand Hermes suddenly now the creative director of a soda! What next? Karl Lagerfeld becoming creative director of Brisk?

Well if Gaultier being the creative director of Diet Coke is surprising, then you may want to stay clear of his videos. In these two videos Gaultier himself plays “The Serial Designer,” a person who comes to the rescue of those who lack some passion in their looks. However, these aren’t just any actresses he’s dressing, they’re puppets! It’s a bit freaky, but you can’t deny it’s creative. Check out the videos yourself:

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