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February 21, 2011  | by: Brandon Kirby

A Clip from Dead Island

The rights to a game that hasn’t even been released yet, “Dead Island,” have already been bought by a movie producer. Is it just because zombies really are the “in” thing right now, or is it because that first trailer released for the game really is that powerful?

Last week the first trailer for a game called “Dead Island” hit the internet and immediately went viral. It was a trending topic on Twitter for over a 24-hour period and plenty of articles were being written about it.

The trailer shows a family in a hotel room defending themselves against a small horde of flesh-eating zombies. The scene plays backward in slow-motion with a heart-wrenching song in the background. All of these elements alone created an enormous amount of buzz for a game that has had zero other details released except for a few screenshots. All we know is that it is a survival-horror game is set on a tropical island infested with zombies.

The trailer is all CGI and doesn’t show any actual gameplay footage from the game itself, which will be released for PC, X360 and PS3 later this year. So why the huge effect?

Screenshot from 'Dead Island' trailer

Well, it is a nicely directed, intriguing and surprisingly beautiful 3-minute package that really is standalone piece. Without it even being related to a real game that will be released, I can see why a movie producer would be eager to pick this up. It’s a story that writes itself through this video, but the question becomes whether something that can make viewers feel emotional for 3 minutes can be extended into a feature-length movie.

The producer who bought the rights is Sean Daniel (The Mummy, The Wolfman).

It’s curious that this sensational trailer really isn’t even about the game itself; the game could suck, but this trailer is still a triumph in advertising and promotions.

Check out the talked-about trailer for “Dead Island” below:

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