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March 29, 2013  | by: Rebecca Giampolo
Twitter (BenFinkShapiro)

Twitter (BenFinkShapiro)


Growing up along side Tricots Liesse in Montreal, Canada, David Helwani decided to get a law degree in New York. Although fabric is something he knows very well, and he had already completed the law program, Helwani was most interested in music. It wasn’t until passing a bar that he began to believe the death of the music industry was soon upon us (and I can’t say that I disagree). He opted to use his knowledge of textiles and discerning eye to join the family business.

Tricots Liesse provided materials for brands like Helmet Lang, Alice & Olivia, and Elie Tahari for over 40 years. With Helwani back home in 2008, he first launched Twenty Tees, along with his relatives. Stemming off the family line’s success, Helwani has recently made his riskiest career move yet. Inspired by his mother, Helwani has created a line he calls LaPina, which he named after his style muse, Pina Helwani.

The collection consists of 21 curve-hugging, leather-embellished dresses. Selling his new line at Saks Fifth Avenue, Neiman Marcus, Lane Crawford, Shopbop, and Intermix, I think it is safe to say Helwani has made it big time. Perhaps the combination of comfort and sexiness is what puts the line over the edge. Ideal for date-night dress, the curve-accentuating clothing is definitely something that will capture a guy’s attention, but it’s still not something a girl would give you the stink eye for wearing.

Helwani put much thought and time into the creation of this collection. Every piece of fabric is strategically placed to emphasize a woman’s curves. No matter the body type, the handpicked stretchy fabrics are ensured to work their magic. “It accentuates what you’ve got because it’s conforms to your body,” Helwani tells Elle Magazine. Lined to feel like a T-shirt on the inside, these dresses are sexy, fun, and comfortable. This new line is sure to be haute on the market!

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