It looks like a lot of major brands are getting on the ‘green’ bandwagon. No more than a week ago, Converse and Missoni revealed their new line of unique-looking sneakers made from deadstock fabric, according to Ecouterre. Deadstock is a term used for garments or fabric left over and often forgotten about over a period of time. Designers re-awakened these fabrics and made famous Converse styles the talk of the town again.
The fabric is from another brand, Missoni, who is known for exciting patterns and raw shapes in their prints. Missoni partnered with Converse to make this unique line of shoes celebrating a new initiative by Converse called ‘Converse First String,’ described by Ecouterre as, “A limited-edition initiative that celebrates craftsmanship, authenticity, and collaboration par excellence.” Converse chose to cover its famous “Aukland Racer‘ Shoe and its ‘Pro Leather‘ shoe with the multi-colored Missoni deadstock fabrics of all colors. There is truly a shoe for everyone, from riveting browns to neon greens and light purples. Missoni and Converse thank Gary Card, the mastermind behind the original fabric designs.
“The Converse Pro Leather and Auckland Racer shoes each helped to usher in the modern era of basketball and running respectively, and we are excited to unite these iconic designs with the rich heritage of Missoni and the inspiring artistry of Gary Card,” says Penny Ericson, Vice President of Converse Jack Purcell and Premium.
The original retail price for the shoe is around $650, but a thriftier version of the shoes will debut in Converse stores October 31st, just in time for the holidays.
Tags: Converse, Ecouterre, missoni