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August 31, 2012  | by: Anissa Pierre

3.1 Phillip Lim's comic book Kill The Night

The neo-noir heroines of Phillip Lim’s comic book Kill The Night, serve as the perfect models for 3.1 Phillip Lim’s Fall 2012 collection, but they may do something else for the image of the fashion industry.

Available on September 6th, Kill The Night takes the nerdy trend to a whole new level. Co-written by John Ostrander, known for his work on numerous comic classics, and drawn by Jan Duursema, who worked on Star Wars, KTN is a legitimate comic book. It follows the lives of women fighting crime and protecting people from harm, all the while wearing the monochromatic fashions of 3.1 Phillip Lim Fall 2012 Collection. Excellent advertisement, to say the least; but why in the form of a comic book? A press release posted by the brand explains:

The Fall 2012 collection is inspired by the spirit of comic books such as Sin City and V for Vendetta and the neo-noir heroines who embody it. The comic book became the natural medium to tell this story. A story of duality and metamorphosis, day and night, black and white, love and betrayal. Things are not what they seem. Look again.

KTN will be distributed in a limited quantity, however, those braving the crowds at Fashion’s Night Out and purchasing from 3.1 Phillip Lim will receive a signed copy of the book. Those staying in can also get a signed copy by making purchases online, and tune into Facebook for behind the scenes looks at who the characters were based, and much more.

From Phillip Lim's Kill The Night

This comic book is doing two things, one of which may not have been intended by its creators. The first is obvious (and thereby intentional). Advertising your clothing line through a comic book is not just creative, its genius! By choosing a less traditional route of advertisement, like commercials, print ads or product placement, Phillip Lim has sold his book and his line with pure curiosity. Not everyone is into fashion, but a lot of people like comic books. Out of curiosity, people will go into 3.1 Phillip Lim just for the book, once they’re in the store, who knows what they’re going to buy!

The second thing this comic book does, and the one that may not have been intended, is give some positivity to an industry that has a bad reputation. The fashion industry is known for telling people they aren’t good enough. Models are infamous for doing drugs, having eating disorders and letting themselves be degraded, all in the name of fashion. It wasn’t until the past few years that the industry started to shed that negative image. Phillip Lim helps with this process by empowering women, who typically aren’t the heroes of comic books. In KTN, these heroines didn’t become great because they were wearing Phillip Lim’s clothes; they were already great and just so happened to be wearing them.

What do you think of the comic book? Is it just advertisement or does it do a little more than showcase the collection?

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