If you’ve ever shopped at Abercrombie & Fitch, it’s impossible not to notice how small their clothes are. You probably also noticed that all their models and employees are extremely fit and good-looking. Some may think it’s just a coincidence, but CEO Mike Jeffries has an agenda.
Robin Lewis, co-author of The New Rules of Retail is putting Jeffries on blast for his comments regarding customers of A&F. He claims the Jeffries “doesn’t want larger people shopping in his stores, he wants thin and beautiful people. People who wear his clothing should feel like they’re one of the ‘cool kids.’”
A representative for A&F has yet to release a statement. I don’t think they should considering there is proof of Jeffries ridiculous antics from an interview back in 2006.
“A lot of people don’t belong in our clothes, and they can’t belong,” he said. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become vanilla.”
In case you have never shopped at A&F, they do not offer women’s clothing in XL or XXL and pants above a size 10. Now we have an explanation. I’m curious to see how A&F sales will change after this incident.
What do you think of Jeffries’ comments?Tags: abercrombie, abercrombie and ftich, fashion, mike jeffries, robin lewis, the new rules and retail