Girls everywhere should prepare their credit cards for the launch of Barney’s off-price website. The retail giant’s famous Warehouse Sale, that occurs every August and February, will now have a permanent online presence. Starting Monday, shoppers can get the dreamy deals on designer duds (up to 75% off!) without the chaos of long lines and ruthless bargain hunters.
I like how Barneys takes risks in their expansion of a fashion empire and I think this one will pay off. Daniella Vitale, chief merchant and executive vice president of Barneys, told WWD that she believes the change will be beneficial to the company and to customers. She says that the website could become Barney’s biggest market and I agree. There is a huge market of girls who don’t live in a big city, but still crave access to the best deals Barneys has to offer.
“The online business is explosive and the fastest-growing business we have,” Vitale said.
So how can Barneys provide these awe-worthy sales all year long? The answer is that the real-life Warehouse Sale will be downsized and Barneys will use the website like an outlet stores to liquidate goods.
I am a bit upset that I won’t be able to experience the adrenaline rush of running around Barneys in the midst of pure shopping chaos again, but I think the transition to an online medium will be worth it. The next Warehouse Sale will begin on Valentine’s Day and run until February 24 like usual. Regular customers and budget-conscious fashionistas will line up outside the door at the crack of sunrise in hopes of scoring a legendary steal one more time. In September, Vitale said the sale will revert back to being centered around men’s clothing.
While I understand how some will be heartbroken about the end of an epic New York event, I can’t complain about Barney’s decision because it means that I will be able to browse deals from the comfort of my cozy bed and PJs!
What do you think about the transition? Will you check out barneyswarehouse.com Monday?barney's, new york, online shopping, sale, Warehouse Sale