During New York Fashion Week, the “Barbie Dream Closet” opened it’s doors to the world; designers and fans were able to snoop around all of Barbie’s goodies. Every year Barbie gets a new career, and in 2012, she’s transformed into a fashion designer. Once again, Mattel – the Barbie mastermind – got it right! What’s a better way to build off Barbie’s new career than to open up Barbie’s closet during New York Fashion Week?
The David Rubinstein Atrium – across the street from the Lincoln Center tents – was lit up with pink lights, bursting with 360 pink glitter-filled heels and completed with six life-size
models Barbies. These Barbies were flaunting Alexander McQueen, Dolce & Gabbana, Moschino, Burberry, Oscar de la Renta and Marc Jacobs. Their get-up is really no surprise because Barbie has carried a chic style for over 50 years.
Now, let’s not get it twisted. Barbie wasn’t really going to let anyone try on her clothes. Instead, she welcomed people to search through racks and slip into outfits through a virtual reality, sort of like a Kinect or Wii game. This might have seemed amazing to Barbie lovers but it only gets better. This “Dream Closet” only started to promote the “See What Happens When You Play With Barbie” global brand campaign. With New York Fashion Week being over, Barbie’s closet is closed but her new interactive BarbieWow.com website is still available.Tags: Alexander Mcqueen, Barbie, burberry, Dolce & Gabbana, Mattel, Moschino, New York Fashion week 2012, Oscar de La Renta