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November 28, 2011  | by: Martha Adjei

Steinfeld Ad Banned Because Model is 'In Danger'

The Advertising Standards Authority (ASA) announced their second high-profile band this month, and  instead of 17-year-old Dakota Fanning, i’ts 14-year-old Hailee Steinfeld caught in the middle.  The ASA decided that Hailee’s Miu Miu ad was “irresponsible” because she is sitting on train tracks in the photograph. The ad was deemed irresponsible for “featuring a child sitting in an unsafe location.”

I’m going to have to say that I don’t see the scandal in this ad. Unlike the Dakota Fanning ad, there isn’t anything racy or controversial about it. It’s just a girl who looks like she’s rather tired after a long day on an old-time movie set.  It’s nothing like the Dakota Fanning ad, which features a pre-pubescent-looking teenager girl holding a giant bottle of perfume between her legs, ultimately being compared to a nymphet by Marc Jacobs himself.  Although I can understand the ASA complaint, I think they’re taking things a little too far.  Huffington Post writer Ellie Krupnick says it best:

“Someone should tell the ASA that a fashionable little girl did not just wander unwittingly onto the tracks, not realizing that a train might come and kill her. She sat down, posed and then got up and left. And we are almost 100 percent sure that in doing so, she did not encourage other 14-year-olds to go play on train tracks.”

Maybe the ASA sees something that I don’t. In America, we tend to think the European countries are a little more risqué and sexually liberated. So where is this sudden sensitivity about “safety” and sexuality coming from? I guess it has to do with age. If that’s the case, I guess it’s only okay to pose sexually and sit on the railroad tracks after your eighteenth birthday.

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