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March 28, 2011  | by: Nessa Nguyen

Dov Charney, CEO of American Apparel

Dov Charney, 42-year-old founder and CEO of American Apparel, was sued for forced sex in a $250 million lawsuit earlier this month. Irene Morales, 20, former salesperson AA, claimed she was forced to perform sex acts at Charney’s apartment in 2008.

This lawsuit fueled another round of sexual assault allegations on March 23 filed by former employee Kimbra Lo and three other women. Lo claimed that Charney invited her to his bedroom to talk about a job. When she showed up, he was dressed in a towel, undressed her and tried to have sex with her.

Charney in an American Apparel ad for pink male underwear

Unsurprisingly, this is not the first time Charney has been hit with complaints of this nature. In 2005, employees accused him of using crude language and gestures, conducting job interviews in his underwear and giving one of the plaintiffs a vibrator.

Aside from Charney’s inappropriate behavior, American Apparel has also faced a lot of controversies for its provocative ads, which border on pornography. This 2007 billboard in Manhattan was criticized for promoting rape. In 2009, a fleece hoodie ad was banned in the UK for showing a model under 16 in a partial state of undress. American Apparel said the model was 23. However, it was the company’s intention to choose such a teen-looking model for its ad.

This recent ad stirs controversy because it features a female model topless in a bathing suit. However, it can’t be as disturbing as these Cotton underwear ads, which are drawings of two teen-looking girls topless with their panties coming off.

Doesn’t all this just make you want to boycott American Apparel?

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