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August 18, 2011  | by: Svenja van den Woldenberg

The Situation

Where most designers are thrilled that stars and starlets wear their clothes out in public, Abercrombie & Fitch is willing to pay “Jersey Shore” star Mike “The Situation” Sorrentino to do exactly the opposite.

In a press release to CNN on Tuesday, the clothing company famous for its hunky ads, said, “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image…We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational na ture of our brand, and may be distressing to many of our fans.”

The statement also said, “We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”

There has been no comment to date about how much the “substantial payment” will be or any response from the cast or the producers. The network that airs the show, MTV, has also not made any statement about what may be a very bad bout of publicity or a win-win situation for everyone. Who doesn’t like getting paid to do nothing?

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