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January 26, 2013  | by: Susie Bijan
(Flickr, Brennan Schnell)

(Flickr, Brennan Schnell)


The career of Harlem-based rapper, A$AP Rocky, is picking up speed at an incredibly fast pace as of late. If the 24-year-old needs anymore confirmation of his success (besides that $3 million record deal with Sony/RCA), he simply has to take a quick look at the Billboard album charts. Long live the king, indeed: A$AP’s new album, Live.Long.A$AP, is comfortably presiding over the top spot this week.

A$AP first hit my radar sometime last year, when he started to mingle heavily with the queen songstress of glamorized nostalgics and plush melancholia, Lana Del Rey. The two made for a good pair on both a musical and aesthetic level, and paired up in “Ridin’,” a deliciously mellow tune about the daily routines involved in being, well, a ridiculously pretty couple. When Del Rey croons that A$AP is the “coolest kid in town,” we can’t help but believe her, even if the object of her affection sports a Goldilocks hairdo.

Most people not on top with the hip-hop side of the music scene probably know A$AP from Del Rey’s music video for “National Anthem,” where the slick-talker channeled the ill-fated – and positively dreamy – John F. Kennedy. Of course, this Head of State is no copy-cat, despite the obvious reverence for the lifestyle owned by his established contemporaries (let’s admit it, everyone wants to rock Margielas without laces).  At the core, A$AP is his own type of young royalty – with his purple drink, dice games and taste for Dior runway shows – and the masterly confidence shown on Live.Long.A$AP proves to dismantle early skeptics’ criticisms of the rapper’s abilities.

What do you think of A$AP Rocky and his new dominance in the charts? Tell us what you think below, and don’t forget to listen to his cover of Gnarls Barkley’s “Who’s Gonna Save My Soul” during a recent visit at BBC Radio 1extra’s Live Lounge.

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