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May 31, 2011  | by: Abby Adesanya

Missoni for Target

Although retail giant, Target has been trying to keep this flawless collaboration under wraps for the past several months, pictures have leaked online of what seems to be high-end fashion label, Missoni’s line of clothing for Target. A veteran at fashion collabos, Target has previously worked with Isaac Mizrahi, the late and great Alexander McQueen, and American Vogue Editor-in-Chief, Anna Wintour’s personal favorite, Thakoon.

Margherita Missoni

Missoni for Target hits stores September 13, but the photos have us wishing they were on our racks much sooner! In typical Missoni fashion, bright colors amongst zig-zag and striped print are a distinct reminder of the ’60s to mid-’70s, with leading lady Margherita Missoni herself donning a flashback headscarf. Luckily, the collection has more than just clothing to offer, with luggage and homeware being photographed as well. There are 400 items ready to launch and if the previous collaborations are any indication, they will not only be chic, but affordable as well.

While we bargain shoppers rejoice at the idea of cost-conscious luxury, journalists and bloggers alike bring up the question: is this a sign of desperate times? Years prior, the thought of fashion lines appearing anywhere but high-end department stores and runways evoked laughter amongst the fashion world, and now revered designers like Vera Wang and Karl Lagerfeld, whose Macy’s collection is dropping in fall of 2011, are jumping at the opportunity to appeal to the modern shopper. Are low-budget collections at venues like Target and Kohl’s diminishing the value of the brands? There has been no direct correlation to failing fashion houses and the release of newly affordable fashion yet, but until then, we’ll be on our toes–with our credit cards in hand, of course.

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